Bienvenue!

We’re pleased to welcome you to a new experience in online baking; but more specifically, macaroons. After many months of preparation, Chef Jean Philippe is proud to unleash his greatest creation far beyond the reaches of our Austin, Texas location. We’ve seen an incredible increase from customers demanding more and more of our savory French delicacy that we couldn’t help but bring them straight to your door. We’re pleased to bring about an evolution in your dessert-shopping experience by providing straight from the oven macarons – gluten-free and Parisian inspired. You’ll so

on come to realize that at our store, we do one thing and one thing well: macaroons. We won’t promise the best packaging or the finest presentation. But our macarons are widely heralded as some of the country’s best and we think you’ll agree after tasting just one. So please join us as we revolutionize the dessert buying experience. And for a limited time, in celebration of our grand opening online, we’re offering all our packages with free shipping. But hurry – this sale won’t last long. Again, on behalf of Chef Jean Philippe, thank you for stopping by and enjoy the experience at theMacaroonStore.com.

A Rich History for Macaroons

The French macaroon – also known as the macaron – gains its origins from the Italian maccarone or maccherone. It’s a close cousin to amaretto and the word itself comes from ammaccare which is to “crush” or “beat” in reference to the main ingredient found in most of our cookies – almond (we list a full line of ingredients for those with food allergies as not all flavors contain nuts). When combined with egg whites, sugar and seasonal flavors, you get the famous cookie you’re used to seeing today. No two flavors are the same just as no two bakeries are the same. The special attention we give to locating the freshest ingredients, the preparation included in our state-of-the-art, automated process and the distribution of our cookies to ensure they taste like you’d expect is why we stand out amongst our warmhearted friends in the baking world.

Although some claim they can trace the cookie’s heritage back to the 1700’s – possibly as early as the 1500’s – the actual creation and unveiling of this delicacy remains a mystery. Some claim Catherine de’Medici’s Italian pastry chefs brought the recipe across country borders when marrying the great Henry II of France; others claim a convent near Cormery in central France is responsible for its introduction. Whatever the true story, most experts agree the 1830’s ushered in the period of the current macaron as we know it today – two almond meringue pastries fused together with delicious, flavored ganache.

Macarons in America

Like Chef Jean Philippe, the macaron has gained incredible popularity recently. Although we’ve known of the delicate indulgence for many years and their popularity overseas has been astounding, it isn’t until now that they’ve seriously caught on throughout America. Martha Stewart now features them as a “sweet send-off” for wedding guests while color-themed birthdays can coordinate down to the passion-filled pink of our raspberry or the Spring-fling of our yellow lemon. Grandparents, long-lost friends, significant others – we’ve seen all types of customers appreciate the warm glow and affection of our Parisian pastries. We gain a wonderful sense of pride and satisfaction through the generosity our customers show one another as a large portion of our sales are used as gifts for close friends and family. We love to hear the joy in a mother’s voice who happily purchases a few dozen cases for their little girl’s wedding or to celebrate an anniversary of when they first stepped foot in Paris so many years ago. Whatever the occasion, we love to hear your stories as they inspire us forward!

Although we offer a large selection of macaron flavors throughout our storefront, we’ve decided to base our website upon the 12 most popular flavors we’ve sold throughout the years; staples, if you will. Our traditional options start with almond and chocolate. No French bakery is complete until they can perfect the true almond macaroon. To contrast, in selecting our fruit flavors to offer, we wanted both a wide variety of tastes as well as colors as the latter has been known to trump the former for themed occasions. With that said, we have the golden yellow of coconut as well as the unbridled enthusiasm of mango and raspberry that is sure to liven up even the most drag of parties. No matter your tastes, however, you’re sure to find something you’re looking for after browsing the flavor options we offer. And if you truly can’t decide or just find yourself between flavors, we’re more than happy to offer our Variety Batch until you find just what you’re looking for.

A Formal Thank You

Again, we’re so happy you’ve decided to “tour” our online bakery. We hope you taste buds come alive at the very thought and image of our delicious macaroons.  Chef Jean Philippe has dedicated his life to ensuring his patrons are genuinely pleased with his Parisian inspired masterpieces – macarons included. As a bakery, we’ve put a lot of hard work and dedication behind this website in hopes of providing you the experience our sidewalk patrons have seen for years. Freshness, consistency and attention to detail are the measurements we live by – both with our cookies and general business practices. We want the ordering process to be as smooth as a ordering from the counter; our secured payment gateway just like a genuine smile behind a cash register; and the shipping process as consistent and swift as reaching into our pastry bags. If you find you experience is anything but ideal, please contact one of our excellent team members to ensure you receive everything we promised. The foundation has been laid for a tremendous partnership between you and us for generations to come. We hope this is the beginning of a long and happy relationship full of smiles, bright colors and shared celebrations! Thanks again for stopping by – we hope to see you with a mouthful of macaroons again soon.